Shortly earlier than I took over the corporate as CEO Pure Golf launched its first new line of Irons in practically 4 years – the ST Hybrids, now referred to as the True Blues. In August, I lead the group that acquired Pure Golf. On the time of the acquisition, the administration group I used to be main felt just like the Pure Golf membership line was good and that our new group might get on board and improve the merchandise progressively over the approaching years in the hunt for excellence.
Inside thirty days beneath new possession we determined to go full velocity forward on reinventing Pure Golf’s complete membership line, from Driver, to Irons, to Putters, to Fairway Woods all with a purpose of providing you large high quality merchandise befitting the gamers of one of the best swing in golf, the Pure Golf Single Aircraft Swing. Gradual enhancement was not going to work. The corporate purpose was to not be the most important, however merely to pursue the purpose to be one of the best firm in golf.
No Extra Beryllium Copper
The change was a lot sooner than deliberate each due to issues on the foundry that casts our heads, and marketing strategy alternatives that demanded that we do extra, higher and sooner than most different golf corporations, particularly corporations of our dimension.
Pure Golf has received many awards by the years for membership designs, and several other of the award winners have been solid of a technically difficult materials referred to as Beryllium Copper – a delicate dense metallic with nice appears and higher efficiency traits. The Fairway Woods, the PLUS Membership Hybrids and even Pure Golf’s wedges have been made out of this metallic alloy. Beryllium copper had come beneath new governmental rules and the foundries have been discontinuing casting in Beryllium Copper. We had 4 months to revamp and exchange a 3rd of the merchandise we have been promoting.
Answer – All New ST 110 Fairway Woods and Moe Signature Wedges
We charged head membership designer Bob Lukasiewicz to set to work on substitute designs for all of those golf equipment. Using profitable innovation of the Skinny Face Expertise within the ST 110 Irons, Bob mixed design parts of the a number of award profitable Beryllium Copper Fairway Woods with skinny face stainless to create a traditional pear formed fairway wooden for golfers of all skills.
Pure Golf has provided a greater participant’s wedge, however by no means in solid metal with spin milled face for the last word in ball management. In growth exams the substitute to the Beryllium Copper wedges carried out so effectively that the golf equipment have been named in honor of Moe Norman as the primary in a brand new signature sequence of golf equipment. Search for extra for higher gamers sooner or later.
Alternative – Extra Golf equipment for Extra Golfers
In our strategic planning classes we noticed alternatives that aren’t accessible to different golf membership corporations. Most membership corporations are interested by promoting both {custom} constructed, high-end, high-priced golf equipment or promoting decrease high quality, mass marketed, off the shelf golf equipment. Pure Golf philosophy is that golfers should at all times play with high quality gear if they will get pleasure from success on the course, however we acknowledged that not all golfers are capable of afford the last word in high quality golf golf equipment.
Furthermore, with Pure Golf’s mission to develop the sport and assist to carry new individuals into golf, a excessive priced set of golf equipment shouldn’t be normally applicable buy for a newbie. However, they want one thing a complete lot higher than Dad’s outdated metal irons and persimmon woods or a $199 set of irons and woods from the native low cost retailer.
Scorching Peppers – High quality Enjoyable for Novice Golfers
Extra work for Bob and his group – designing a high quality set of irons and woods that might be semi-custom match, and could possibly be adjusted for lie angle when wanted at an inexpensive worth.
Modeled on the unique Pipeline irons and woods, Bob and his design group decreased and adjusted the load and helped to drive down manufacturing prices to supply Pure Golfers an inexpensive line of golf equipment that would offer recreation enchancment for the novice golfer, however playability for golfers to mid-handicap ranges. 17-4 Metal permits for adjustable lie angles for higher match whereas sustaining an inexpensive worth level in a high quality materials.
Enhancements All Throughout the Line
Pure Golf has made a complete dedication to offering high quality golf equipment for golfers of all skills and all monetary means, with out compromising high quality. A few of the different golf equipment which were enhanced, redesigned or modified embody:
* ST 110 Irons – now accessible in Premier Model with GrafalloyTM Shafts
* New, Improved Pure Groove Mallet Putter with Smooth Sq. Grip (possibly this can exchange my unique Mallet Factor Putter)
* Up to date Moe Norman Sand Wedge – now named “Sandy”
* ST 460 Hammer Driver – with hotter titanium face and Professional- Launch Grafalloy(TM) Shaft
* New Assembled in USA Golf Baggage are right here now – logoed with Pure Golf
* New Pure Golf logoed prime quality shirts from Forward can be right here within the subsequent thirty days too.
It’s not simply what however how… It’s Time to Deal with the Buyer Proper
Pure Golf felt it was time to take the lead within the golf trade in buyer care. With all Pure Golf’s new golf equipment coming to market and with the agency’s fame on the road a transparent assertion of integrity in gross sales and pricing wanted to be made. In weeks and months of debate Pure Golf formulated the 30-60-90-Lifetime Assure Coverage that prices a us little extra however permits you to purchase with confidence, and to be sure you play your greatest golf and love Pure Golf.
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